• Jodie Cormack

Why companies should celebrate successes

Updated: Nov 15, 2018

On the 26th of October, the Avantra Gala dinner was held to celebrate buyers who had completed their purchase settlements. Taking a new innovative way to explore the fundamentals of customer interactions throughout the end-to-end experience. Longton looked to celebrate their customers by holding a memorable event which was attended by over 260 investors, owner-occupiers, project partners and staff.


End to End Experience


From the start to finish, a company should be paying attention to the complete, end-to-end experience customers have with an organisation from their perspective.


Buying a property for the first time can be an emotional experience, therefore its important purchasers feel supported. Working with investors or owner-occupiers will lead to positive experiences and help minimise settlement risk, as supply looks to be heading to rise above demand in our major cities.


Once completed, why not celebrate! When the agreement has been signed why should the customer journey end? As buyer engagement specialists we recognised the gap and created a branded engagement event that allowed buyers to get to know each other all whilst providing Longton’s team with the ability to interact with their purchasers creating potential further lead generation.


Avantra Gala dinner


With innovation and technology playing a major role in the development of the Avantra building, it was important the event promoted the same ideas. Thanks to sponsorship from Ferrari Maserati Sydney, All Sorts Fitness and Wellbeing Centre and Luc Belaire France, we were able to organise an event which showcased Longton’s core aims at the forefront. Held at Doltone House, Jones Bay Wharf, after walking down the red carpet attendees were first met by canapés and drinks looking over the spectacular backdrop of the Sydney Bridge. After being seated, a three-course meal was provided for all guests. Sticking to the theme of the event, entertainment included a LED dance show and a performance from Electrical Violinist’s String Sirens


The Avantra Gala dinner was a new and unprecedented way to celebrate purchase settlements. Not only did it show investors and owner-occupiers how valued they are but it also allowed all attendees a chance to celebrate a momentous occasion of settling on a spacious sanctuary to call their own.




Lead Generation


Shaping a customer’s perception from the start can help increase additional value from each investor or owner-occupier. When an organisation fully understands their client's values and objectives they have the ability to deploy behavioural psychology which aims reach major factors in the customer journey. One way is to drive customer perceptions through interactions and engagement. After each stage, buyers should feel a sense of progress. With customer led experience comes the ability of feeling in control of all choices whilst the organisation has full confidence and trust in our services provided.


Creating a gala to celebrate property settlements invokes the feeling of a celebration, which in terms of the Avantra Gala dinner lead to a number of further leads, creating the foundations for repeat purchases and referrals.


If you would like to speak to us about organising a buyer engagement event, get in contact now.